Welcome at 34 Underground

At 34 Underground, we create fashion for people who love the outdoors and thrive on adventure. Our hand-printed, self-designed pieces are inspired by the beauty of nature, whether it’s the mountains, the sea, or anywhere in between. Made for those who value exploration and authenticity, our designs are a reflection of your journey.

 

Bestseller

Discover our first collection

Buy the new collection in our online shop!

About us

We are a young, dynamic brand that aims to motivate people to leave their comfort zone and experience outdoor adventures.

Designed for nature-lovers, adventure-seekers and limit-pushers. Anyone who experiences the beauty of nature, be it in the wild mountains or by the stormy sea, can find their own experiences reflected in our hand-printed and self-designed fashion.